Gatorade Rebrand

Gatorade is a timeless drink, basically everybody knows about or has had it their lifetime. But how I saw it, Gatorade’s branding perspective always aim for an athletic demographic, when there is more than just athletes drinking Gatorade. So I wanted to go in a direction that branded Gatorade for the everyday person while still connecting to athletes. Keeping what makes Gatorade original like its font, while adding different aspect to tie its history and a more dynamic look. The color choices came from the original three Gatorade flavor’s from back in the 1970’s. The design went through a lot of trial and error to get to where its at and that had helped me to push other aspects of my Gatorade branding even further.